SERUMS 101


Serum may be the hardest-working product in your routine. The best ones deliver powerful concentrations of ingredients that target specific skin concerns. Here’s how to do them right.

what it is

WHAT IT DOES

Consider serum the workhouse of your product lineup. With a thinner viscosity than other products and smaller molecules designed to penetrate better into the skin, facial serums deliver the most change in aging concerns like wrinkles, hyperpigmentation and skin laxity.

whats inside

WHAT’S INSIDE

Quality serums go heavy on ingredients like retinol, vitamin C, alpha hydroxy acids, peptides and plant stem cells (and contain minimal fluff or fillers.)

when to use

WHEN DO I USE IT?

AM: Cleanse skin and apply serum before eye crème and SPF
PM: Cleanse skin and apply serum before eye crème and repair crème

Serums make an impact as an integral part of your morning and evening routine. During the day, layer a serum under your daily moisturizer and suncare for antioxidant protection; at night, apply under your repair crème for anti-aging benefits and extra hydration.

Antioxidant serums are great for both morning and evening; others (like those with retinol or salicylic acid) do best as nighttime-only options. When in doubt, follow the directions on your serum’s packaging.

If you layer, do it right: Apply water-based serums under oil-based formulas for optimal results.

how much to use

HOW MUCH DO I USE?

A little goes a long way. Our pros say an amount the size of a coffee bean should do the trick.

SHOP SERUMS

VITAL C hydrating anti-aging serum

VITAL C hydrating anti-aging serum

A bestselling serum packed with nourishing antioxidants and multiple forms of vitamin C to fight visible signs of aging

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VITAL C hydrating antioxidant A C E serum

VITAL C hydrating antioxidant A C E serum

A daily multi-vitamin serum starring essential vitamins, amino acids and a red rose wine complex

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AGELESS total anti-aging serum

AGELESS total anti-aging serum

A multi-benefit peptide and AHA serum that targets key aging concerns, including the appearance of wrinkles, lost firmness and dryness

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ORMEDIC® balancing antioxidant serum

ORMEDIC® balancing antioxidant serum

A balancing botanical serum featuring certified organic ingredients that hydrate and soothe stressed skin

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ILUMA® intense brightening serum

ILUMA® intense brightening serum

An illuminating serum packed with powerful plant-based brighteners that help to reduce the look of dark spots

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CLEAR CELL restoring serum

CLEAR CELL restoring serum

A soothing serum powered by granactive acne*, a signature peptide with anti-microbial properties

*Granactive Acne is a trademark of Grant Industries, Inc. and is used with permission.

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the MAX™ serum

the MAX™ serum

A targeted serum that delivers maximum benefits to help minimize visible signs of aging

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AGELESS total pure hyaluronic6 filler

AGELESS total pure hyaluronic6 filler

A specialty serum that features six forms of hyaluronic acid to hydrate and plump the skin’s appearance

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AGELESS total pure hyaluronic6 filler

ILUMA intense facial illuminator

This concentrated corrector + skin brightener serum helps to reduce the appearance of pigmentation while enhancing luminosity.

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INFLUENCERS’ FAVORITE IMAGE SERUMS

ALEX GOLDSCHMIDT

I can't praise the ORMEDIC serum enough. In the summer, I really need a serum that is hydrating while being light and balancing and this checks all the boxes. It doesn't hurt that it smells amazing and just makes me feel fresh for the day.

ALEX GOLDSCHMIDT @alexandergold
IMAGE influencer & associate director, We Are Digital Media Management

JASMINE BLOCKER

I can't praise the ORMEDIC serum enough. In the summer, I really need a serum that is hydrating while being light and balancing and this checks all the boxes. It doesn't hurt that it smells amazing and just makes me feel fresh for the day.

JASMINE BLOCKER @jas_blocke
IMAGE influencer and American World Athletics Track & Field gold medalist

ERIC GOLDIE

One question I’m always getting from you guys is what skincare products I use. I can’t go a day without my @imageskincare! The MAX stem cell serum has been one of my favorites since I stole it out of my mom’s medicine cabinet. It does everything from fight fine lines to helping with photo damaged skin. It honestly makes my skin feel like new every day.

ERIC GOLDIE @ericgoldie
IMAGE influencer & real estate agent

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