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Article: The Big Idea Behind IMAGE

IMAGE Skincare's Founder Janna Ronert

The Big Idea Behind IMAGE

The Founders Story

We have a saying around the IMAGE Skincare offices: “We’re ‘Skinspired.’” More than just a catchphrase, it represents the passion with which IMAGE was built. “I wanted to create a skincare line that delivered on the promise of simplicity, value and results; that would help give every woman her best skin possible,” says founder and CEO, Janna Ronert, who started the brand from a tiny apartment in 2003.

Janna’s story: How IMAGE began

As an aesthetician, Janna had tested endless products. And as someone who battled rosacea personally, she struggled to find ones backed by proven results. So, she began to research products and why they worked. As she studied common ingredients, a recurring—and unsettling—theme emerged: Unnecessary chemicals were everywhere in the skincare industry.

As a result, Janna identified a void: the need for clean skincare made without parabens or chemicals. So, she made it her mission to create products that delivered professional-level results with safe, proven active ingredients and effective botanicals. And thus, IMAGE Skincare was born.

Janna created the first IMAGE collection, VITAL C, as a solution for sensitivity, dryness and rosacea. Since, along with IMAGE clinical director and board-certified plastic surgeon, Dr. Marc Ronert, she has collaborated with top chemists and researchers to develop every IMAGE collection. From powerful anti-agers to targeted solutions for acne, hyperpigmentation and more, IMAGE offers effective, physician-formulated products for every skin type.

The evolution of IMAGE

As IMAGE has grown, so has our mission. In 2011, Dr. Ronert founded the Care for Skin Foundation, a non-profit organization that provides life-changing plastic and reconstructive surgeries for people suffering from skin loss. Most importantly, the organization helps children lead healthier lives by performing much-needed treatments like skin transplants and cleft palate surgeries.

Today, IMAGE Skincare continues to lead the industry. Our products are always paraben-free and are made using responsibly sourced ingredients. We never test on animals. And we continue to find new ways to maximize the benefits of botanicals while creating innovative, evidence-based skincare solutions to help the world Age Later®.

VITAL C: our best-selling collection

Over 14 years after its launch, VITAL C is still our best-selling collection. It’s also the only skincare line powered by BV-OSC, a revolutionary form of vitamin C that brightens skin and supports collagen synthesis. Perfect for redness and rosacea, VITAL C combines powerful peptides and antioxidants to combat dryness and sensitivity. And it’s great for all skin types, especially dry, sensitive and redness-prone.

Below, explore the VITAL C Collection to discover what makes it an IMAGE favorite!

VITAL C Hydrating Facial Cleanser

This gentle, creamy cleanser nourishes and brightens the skin while it washes away makeup and impurities. It gently revitalizes dry, sensitive skin types without irritation.

VITAL C Hydrating Anti-Aging Serum

This brightening serum contains potent antioxidants and peptides that support collagen synthesis. Algae extract also smoothes the appearance of fine lines and wrinkles.

VITAL C Hydrating Repair Crème

This soothing crème instantly relieves dryness and calms irritation. Hyaluronic acid and ceramides hydrate the skin and mimic its natural moisturizers, forming a lightweight barrier that reduces moisture evaporation.

VITAL C Hydrating Eye Recovery Gel

This cooling gel soothes the delicate skin around the eyes. Hyaluronic acid, anti-aging peptides and Collagen Recovery Complex help to visibly firm the skin and plump wrinkles. It also reduces the appearance of dark circles to give a more refreshed look.

VITAL C Hydrating Enzyme Masque

This masque uses natural pineapple and papaya enzymes to dissolve dead skin cells gently and without irritation. Also, it reduces dryness by binding moisture to the skin for a dewy glow.

VITAL C Hydrating A C E Serum

This peptide serum is like a multi-vitamin for the skin. It infuses the skin with essential antioxidants that fight free radical damage.

VITAL C Hydrating Intense Moisturizer

This blend of shea butter and hyaluronic acid comforts even the driest of skins. The rich formula absorbs quickly, while time-released moisturizers progressively rehydrate dryness.

VITAL C Hydrating Facial Oil

A lightweight blend of nourishing fatty acids and botanical oils give dry skin a radiance boost. Also, squalane mimics the lipids found in the skin’s protective barrier to comfort dry, tight skin.

VITAL C Hydrating Hand and Body Lotion

Experience the unique benefits of VITAL C in a formula created especially for dry, rough skin on the body. It contains four types of vitamin C, along with botanicals that brighten the skin and give lasting hydration.

Finally, to learn more about the VITAL C Collection, visit our website or contact our aesthetician team at 800.796.7546 or

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