Facial Serums

A facial serum is a concentrated skincare formula designed to target specific skin concerns. Depending on the formula, face serums can help improve the appearance of hydration, fine lines, firmness, dark spots, uneven skin tone and radiance. Choose a serum based on your skin type and the results you want to achieve.

Apply your serum for face after cleansing and before moisturizing. Gently apply the serum to clean skin, then follow with moisturizer. During the day, finish your skincare routine with a broad-spectrum SPF.

Start with your primary skin concern. Dry or dehydrated skin may benefit from a hydrating serum with ingredients such as hyaluronic acid, while oily or acne-prone skin may prefer a lightweight formula suited to blemish-prone skin. For visible signs of aging, explore an anti-aging serum formulated to address fine lines and firmness. To target dullness, dark spots or uneven tone, look for a brightening or vitamin C serum. Still not sure which one is right for you? Let us guide you with our Regimen Finder.

Look for a hydrating serum formulated with moisture-supporting ingredients such as hyaluronic acid. Hyaluronic acid helps attract and retain moisture, making it a popular serum ingredient for skin that feels dry, dehydrated or in need of a plumper appearance.

Look for a dark spot serum, brightening serum or vitamin C serum designed to improve the appearance of discoloration and uneven skin tone. IMAGE Skincare offers targeted brightening formulas that help promote a clearer, more radiant-looking complexion with continued use.

Choose a vitamin C serum based on your skin type and skincare goals. IMAGE Skincare offers vitamin C formulas designed to address concerns such as dullness, dehydration and uneven-looking skin tone. Our bestselling VITAL C hydrating anti-aging serum is a hydrating option that helps support brighter, more radiant-looking skin.

For visible signs of aging, look for an anti-aging serum formulated to target concerns such as fine lines and wrinkles, loss of firmness and uneven texture. IMAGE Skincare offers targeted formulas featuring ingredients such as peptides, antioxidants and retinol, so you can select a serum that complements your skin needs and routine.

Many IMAGE Skincare facial serums are designed for daily use, but how often you apply one depends on the formula and its active ingredients. Some can be used morning and evening, while others have more specific directions. Always follow the usage instructions for your individual serum.

The right serum depends on your skin type and the formula. If you have oily or acne-prone skin, consider a lightweight serum designed for blemish-prone skin and introduce new products gradually. Look for formulas suited to your skin concerns if clogged pores or excess oil are a priority.

Results vary depending on the serum, its ingredients and the concern you're targeting. Hydrating serums may provide more immediate visible benefits, while concerns such as dark spots, fine lines, firmness and uneven skin tone can require consistent use over time. Follow the directions for your IMAGE Skincare serum for best results.