VITAL C

hydrating anti-aging serum

Brightening
Soothing
Hydrating
Redness-Reducing
Regular price $91.00
Or 4 payments of $22.75 with
Bottle of Image Skincare bestselling VITAL C hydrating anti aging serum.
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
Bottle of Image Skincare bestselling VITAL C hydrating anti aging serum.
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
hydrating anti-aging serum
1.7 ozStandard
0.5 ozTravel
Free Travel Size Retinol

Spend $150 and receive an AGELESS+ retinol repair creme 0.3% with your order.

This award-winning anti-aging vitamin C facial serum is a founder favorite and our #1 bestseller for over 20 years. The high-potency formula is clinically proven to improve hydration and decrease the appearance of fine lines. Hyaluronic acid helps to lock in hydration and supports the look of plump, bouncy skin. Formulated with multiple forms of vitamin C to help brighten the skin, fight the appearance of dullness and reduce signs of environmental damage. Finished with a fresh, energizing citrus scent, it's ideal for daily use.

Clinical Results

Before
After
29% reduction in erythema**
100% agreed that product hydrates skin
89% agreed that skin feels nourished
*Based on a 4-week clinical study and consumer panel of 35 participants ages 27 – 56 with twice daily application of VITAL C hydrating anti-aging serum. All photos taken at a third-party independent clinical testing laboratory. Study data on file with Image International Manufacturing, LLC. **Specific reduction of erythema measured on individual subjects. Based on a 4-week clinical study and consumer panel of 35 participants ages 25 - 55 with daily application of VITAL C hydrating anti-aging serum. All photos taken at a third-party independent clinical testing labratory. Photos have not been retouched. Study data on file with Image International Manufacturing, LLC.

How to Use

Morning use
Evening use
Step 1: Prep

After cleansing, apply to clean, dry skin on the face, neck, and décolleté.

Step 2: Apply

Dispense 1–2 pumps and gently smooth over the skin using upward, outward strokes.

Step 3: Finish

Allow the serum to absorb completely before applying moisturizer. In the morning, follow with SPF.

Powered by Clinical Innovation

Most vitamin C serums rely on a single form of the ingredient. VITAL C is built on four. By combining tetrahexyldecyl ascorbate, ascorbic acid, magnesium ascorbyl phosphate, and ascorbyl palmitate, the formula delivers vitamin C across the skin's surface layers for broader, more balanced brightening and antioxidant support than any one form alone. Hyaluronic acid and moisture-binding botanicals lock in hydration, while green tea and a supporting antioxidant blend help defend against the environmental stressors that contribute to visible aging.

Learn more

Key Ingredients

AQUA, GLYCERIN, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, LIMONENE, CAPRYLIC/ CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, CETEARYL OLIVATE, SORBITAN OLIVATE, IMPERATA CYLINDRICA ROOT EXTRACT, GLYCERYL STEARATE, MAGNESIUM ASCORBYL PHOSPHATE, PPG-12/SMDI COPOLYMER, TETRAHEXYLDECYL ASCORBATE, ASCORBIC ACID, ASCORBYL PALMITATE, ALOE BARBADENSIS LEAF JUICE POWDER, PALMITOYL TRIPEPTIDE-1, PALMITOYL PENTAPEPTIDE-4, ACETYL HEXAPEPTIDE-8, CENTELLA ASIATICA FLOWER/LEAF/STEM EXTRACT, CENTELLA ASIATICA EXTRACT, LYSINE, ARGININE, LEUCINE, TAURINE, VALINE, CAMELLIA SINENSIS LEAF EXTRACT, PHYLLANTHUS EMBLICA FRUIT EXTRACT, TOCOPHEROL, SQUALANE, SPIRAEA ULMARIA FLOWER EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, YEAST POLYSACCHARIDES, SODIUM HYALURONATE, PHOSPHOLIPIDS, SODIUM LACTATE, LINOLEIC ACID, BIOTIN, PANTHENOL, OLEA EUROPAEA LEAF EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CORALLINA OFFICINALIS EXTRACT, CITRIC ACID, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, TOCOPHERYL ACETATE, GLYCINE SOJA (SOYA BEAN) STEROLS, PROPYLENE GLYCOL, ETHYLHEXYLGYLERIN, GLUCOSAMINE HCL, HEXYLENE GLYCOL, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, PISUM SATIVUM (PEA) EXTRACT, CITRUS NOBILIS (MANDARIN ORANGE) PEEL OIL, DIPOTASSIUM GLYCYRRHIZATE, STEARYL GLYCYRRHETINATE, BAMBUSA VULGARIS LEAF/STEM EXTRACT, XANTHAN GUM, CAPRYLYL GLYCOL, BUTYLENE GLYCOL, DISODIUM EDTA, EUGENIA CARYOPHYLLUS (CLOVE) LEAF OIL, GLYCERYL POLYMETHACRYLATE, CARBOMER, EUGENOL, SODIUM CITRATE, BENZOIC ACID, ACETIC ACID, POLYSORBATE 20, ACRYLATES/C10-30 ALKYL ACRYLATE CROSPOLYMER, POTASSIUM SORBATE, DARUTOSIDE, BHA, PEG-100 STEARATE, PEG-8, SODIUM BENZOATE, CETYL ALCOHOL, DI-PPG-2 MYRETH-10 ADIPATE, DIMETHICONE, LINALOOL, STEARIC ACID, PHENOXYETHANOL, MAGNESIUM ALUMINUM SILICATE

Multi-vitamin C Complex

A blend of tetrahexyldecyl ascorbate, ascorbic acid, magnesium ascorbyl phosphate and ascorbyl palmitate that brightens, tightens and smooths the skin.

Hyalurionic Acid

A moisture-magnet ingredient that helps to lock vital hydration into the skin, leaving it plump- and youthful-looking.

Antioxidant Blend

A blend of nourishing antioxidants like green tea help to defend the skin against daily threats from environmental damage.

Compare Formulas

Bottle of Image Skincare bestselling VITAL C hydrating anti aging serum.
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VITAL C

hydrating anti-aging serum
$91
Benefits Brightens, deeply hydrates and smooths while helping reduce the appearance of fine lines and dullness.
Skin Type Dry, dehydrated or sensitive skin
Concern Dryness, dullness, redness, fine lines & wrinkles, uneven tone
Key Ingredients Multi-vitamin C complex, Hyaluronic Acid, Antioxidants
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Benefits High-performance vitamin C treatment that brightens, firms and helps improve the look of wrinkles, redness and uneven tone.
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Concern Advanced signs of aging, dark spots, dullness, redness, uneven tone
Key Ingredients 20% Tetrahexyldecyl Ascorbate, Acetyl Zingerone, Ferulic Acid, Hyaluronic Acid
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BIOME+

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Benefits Deeply hydrates and boosts radiance while helping improve uneven tone and support the moisture barrier.
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AGELESS

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Benefits Resurfaces and refines skin to help smooth fine lines, improve uneven texture and promote a firmer, brighter appearance.
Skin Type Normal, dry or combination skin
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Adding...

FAQs

A vitamin C serum is a concentrated skincare formula designed to help brighten, hydrate and defend against visible signs of aging. Our bestselling VITAL C hydrating anti-aging serum takes vitamin C skincare to the next level with a daily dose of hydration and radiance. Formulated to help combat redness and dehydration, this iconic serum leaves skin looking brighter and feeling smoother and more hydrated. In a clinical study, 100% of users agreed that it hydrates the skin and skin feels smoother, while 89% agreed that it brightens the skin.*
It’s a go-to for dull, dry or tired-looking skin and anyone looking to maintain a healthy, radiant-looking complexion.




Vitamin C serum can be used as part of your daily skincare routine. Apply VITAL C hydrating anti-aging serum to cleansed skin in the morning before moisturizer and broad-spectrum SPF. Its hydrating, brightening formula makes it an ideal daily step for helping skin look smoother, healthier and more radiant.

Vitamin C serum helps brighten, hydrate and improve the appearance of dull, tired-looking skin while supporting a smoother, more radiant complexion. VITAL C hydrating anti-aging serum is formulated to help combat redness and dehydration in one daily dose, making it an ideal choice for dry, dull skin and early signs of aging.

Yes. VITAL C hydrating anti-aging serum can be incorporated into a routine with retinol. We recommend using VITAL C in the morning and your retinol product in the evening. Always follow with broad-spectrum SPF during the day.

Explore our AGELESS+ retinol collection →

Yes. Serums and moisturizers play different roles in your skincare routine. VITAL C hydrating anti-aging serum delivers targeted ingredients to help brighten, smooth and hydrate the skin, while your VITAL C moisturizer helps replenish and lock in moisture. Layering them together gives your skin the benefits of both for a hydrated, healthy-looking glow.

Overall rating: 4.647423 / 5 from 970 reviews.

AI Generated Review Summary

Customers praise the VITAL C hydrating anti-aging serum for its ability to reduce the appearance of fine lines, improve skin texture, and deliver noticeable results. The product is also appreciated for its hydrating effect, pleasant aroma, and overall satisfaction in enhancing skin appearance and feel.

Summary topics

  • Fine Lines Reduction (3%): Customers raved about the Vital C line, praising its ability to make fine lines less visible.
  • Skin Feel (19%): Based on a significant number of customers, the product feels great and leaves the skin feeling soft.
  • Product Results (6%): Customers loved the results, with many expressing their satisfaction and happiness with the product's ability to deliver amazing results.
  • Skin Difference (4%): It was highlighted by customers that they noticed a significant difference in their skin after using the product.
  • Skin Look (4%): Customers raved about how this product makes their skin look great and feel healthy, making it a popular choice.

Review topics: [size, fragrance, absorbs, smells, improvement, weight, wrinkles, work, quality, skin, results, price, feels, packaging, texture, difference, husband, bottle, looks, shipping, face, hydration, glow, serum, spots, consistency, aroma, lines, amount, breakouts].

Review highlights

  • "It makes my skin feel great, goes on so easily, and smells wonderful (that orangey essence, but not too strong)." — Jan B.
  • "It goes on smooth, makes my face feel smooth and plump and smells really good!" — Stacy
  • "I love that it's light weight, nongreasy and my skin looks and feels smooth and flawless!!" — Seay S.

Reviews

Best vitamin C serum at an affordable cost

"Love this serum and the entire vital C line. I used C and E Fuerilic By skin ceuticles at a very high cost that was unaffordable. The Vital C is as good and affordable"

— Catherine C. (5/5)

"This is actually chamging my 54-year-old skin for the better. Its smoothing and soothing. The texture is more even and plumper. I’ve been using it only a week or two and I am really happy about what I am seeing AND feeling as it is completely non-irritating yet effacacious."

— Melissa (5/5)

Hydrating serum

"I love the hydrating serum - it is not greasy at all and makes my face feel great!"

— Debbie M. (5/5)

Nice product.

"Nice serum, lightweight, smells good."

— Jeanette P. (4/5)

Love this serum

"Hydrating and smooth although I still have wrinkles!"

— Clare W. (5/5)

Lines and Wrinkles

"This vital c is the best for hydration for your face!! It also covers up fine lines and wrinkles. Love it…."

— Pamela w. (5/5)

Fantastic serum

"I love using this serum everyday because it leaves my skin feeling so hydrated and ready for even more moisture. It also smells delicious! I definitely recommend it if you're curious about it."

— Kerry Q. (5/5)

Aging at 81!

"Excellent products! Introduced my two daughters to them and they are very happy."

— Christina M. (5/5)

This is a great product!

"This is a great product! It absorbs very nicely and it’s not greasy. it makes my skin feel well balanced, it has a very nice texture ! I love it."

— Mary C. (5/5)

"Love love love it!"

— Dawn (5/5)

Q&A