The Double Cleansing 1:1 Method

Double cleansing seems more than enough, doesn’t it? After all, you’re spending twice the time washing away the day’s grime than you’ve been taught to spend since your teen years. But imagine this: what if you layered on skin care and makeup (including foundation) all over your body, then simply rinsed in the shower for less than a minute? Even with a cleanser, that wouldn’t nearly be enough effort to truly remove all the accumulated grime from the day. The same concept goes for facial skin. This is why we recommend the 1:1 Method.

The 1:1: Method is simple—all it means is you spend one minute for each cleanse of the double-cleanse. This means you’ll be ensuring you get all pore-clogging and dulling particulates off your skin before your head to bed.

Now, two full minutes of cleansing will seem like a long time, especially if you’re accustomed to making it quick. But make it fun! Sing a song that lasts two minutes long while you massage your skin. We recommend David Bowie’s “Breaking Glass” (2 minutes) or Queen’s “Lazing on a Sunday Afternoon” (1 minute, so sing it twice!). Whatever lifts you up or calms you down.

Need cleanser recommendations? See below for quick reference or visit our IMAGE Cleansers 101 for a complete guide on selecting the cleanser that's right for you. 

First, swipe skin with I BEAUTY refreshing facial wipes. With superfruits, cucumber, aloe vera and coffee extract, they instantly soothe and invigorate the skin while doing the hard work to remove the toughest impurities first.

Next, for the double-cleanse, choose by your overall skin tendencies, skin type or current concerns:

DRY SKIN

Cleanse with the AGELESS total facial cleanser to gently exfoliate and cleanse followed by a second cleanse with the VITAL C hydrating facial cleanser to add hydration and boost radiance thanks to the visible brightening effects of vitamin C.[1]

SENSITIVE SKIN

Cleanse with the ORMEDIC balancing facial cleanser, which features a nourishing complex with organic aloe vera and botanical extracts to soothe delicate skin. Follow with the ILUMA brightening exfoliating powder containing coconut milk powder and nutrient-rich pumpkin enzymes to buff away dead skin cells.

OILY/BREAKOUT PRONE SKIN

Start with the CLEAR CELL salicylic gel cleanser which gently exfoliates pore-clogging surface skin cells with salicylic acid, followed by the ORMEDIC gel polisher to clarify, balance and polish the skin with pomegranate enzymes, olive pit powder and bamboo spheres.

AGING SKIN

Pre-cleanse with the AGELESS total facial cleanser. This three-in-one formula containing glycolic acid and green tea removes makeup, balances skin’s pH and gently exfoliates surface cells to reveal smooth, supple skin. Follow with THE MAX stem cell cleanser which is powered by an advanced polypeptide complex and plant-derived stem cell technology to turn cleansing into the ultimate nourishing ritual.

COMBINATION SKIN

Cleanse with the CLEAR CELL salicylic gel cleanser followed by a second cleanse with the ORMEDIC gel polisher to balance and soothe the skin.

DULL SKIN

Cleanse with the ILUMA intense exfoliating cleanser followed by the AGELESS total facial cleanser for illuminated and refreshed skin.

[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5605218/